{"id":15,"date":"2019-01-10T10:35:13","date_gmt":"2019-01-10T10:35:13","guid":{"rendered":"http:\/\/localhost\/Veeco\/?page_id=15"},"modified":"2019-09-13T08:08:22","modified_gmt":"2019-09-13T08:08:22","slug":"solution","status":"publish","type":"page","link":"https:\/\/veeco.it\/en\/solution\/","title":{"rendered":"Solutions"},"content":{"rendered":"[vc_row full_width=”stretch_row” el_class=”ligh-gray” el_id=”why”][vc_column width=”3\/12″][vc_column_text]\r\n

Why<\/h2>\r\n[\/vc_column_text][vc_column_text el_class=”quote”]\r\n

When companies do not understand and do not verify the results created by the close interdependence between business and social results, they lose important opportunities for innovation, growth and sustainability<\/span><\/p>\r\n\r\n

(Porter AND Kramer Creating Shared Value HBR jan-feb 2011)<\/span><\/h5>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_column_text]\r\n

Why it is so important and useful to talk about business culture<\/span><\/span><\/h3>\r\n

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\u00abA company\u2019s values are the core of its culture. While a vision articulates a company\u2019s purpose, values offer a set of guidelines on the behaviors and mindsets needed to achieve that vision. A company\u2019s culture is in a constant state of evolution, while its values make up the foundation\u00bb <\/i>(Harvard Business Review)<\/span><\/p>\r\n[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]The presence of the set of values that is firmly rooted in the culture of the company and recognized by stakeholders makes it possible to successfully face changes, attract capital, make strategic objectives consistent with actions and consequent behaviors, capture the interest of the best talents.<\/span><\/span>\r\n\r\nSocial, economic and governance sustainability benefits from the consistency of the values exchanged between the stakeholders, one of the main reasons why veeco has adhered to the United Nations SDGs.<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1560353456311{border-top-width: 0px !important;}”]On the other hand, when the differences between affirmations, perceptions and actions are ignored, companies cannot fully grasp the opportunities of change, with consequent negative effects on their performance.<\/span><\/span>\r\n\r\nThe value risks, thanks to technologies such as semantic analyzes, computerized ontologies and\u00a0 artificial intelligence, allow to trace these differences and to build\u00a0 a new and important system of corporate governance.<\/span><\/span>\r\n\r\nWe believe that values are not only constitutive factors of any business, but that they can become management tools today;<\/span> it is for this reason that we offer companies the Value intelligence platform (VI), the corporate governance system through values.<\/span> With our digital technologies, values become tangible elements that develop over time, provide useful keys to face organizational changes, help us understand how to improve communication – internal and external – to provide new directions to the narrative of the company and to guarantee a<\/span> solid governance of his reputation.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”ligh-gray”][vc_column width=”3\/12″][vc_column_text el_class=”quote”]Cultural barriers hinder change<\/span><\/span>\r\n

\u00a0<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_single_image image=”1594″ img_size=”full” onclick=”link_image”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”ligh-gray”][vc_column width=”3\/12″][vc_column_text el_class=”quote”]Companies that invest in corporate culture achieve better performance<\/span><\/span>\r\n

\u00a0<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]\r\n

According to various sources, the US companies that invested in corporate culture have had a high % of capitalization of their market values. Annual average is between 6.04% and 11.80%\r\n<\/span><\/p>\r\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”1484″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

Big data processing increases the risks of managing reputation and judgments expressed by stakeholders. Millenials and new generations choose companies according to the expressed and perceived values.<\/span><\/p>\r\n

Sustainability is not only environmental, but also economic, social and of governance. Managing values \u200b\u200bgives meaning and makes actions on sustainability consistent, according to the objectives indicated in the UN SDGs.<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”how”][vc_column width=”3\/12″][vc_column_text]\r\n

How<\/h2>\r\n[\/vc_column_text][vc_column_text el_class=”quote”]The values \u200b\u200bbecome digital and measurable.\r\n\r\nValues \u200b\u200bbecome management tools.\r\n\r\nData, information and knowledge generate competitive advantage and improve the company’s performance.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][vc_column width=”8\/12″][vc_column_text]\r\n

For veeco, values \u200b\u200bare instruments of corporate governance. Public, semi-public and internal corporate documentation is a source of value information that is constantly exchanged.<\/span><\/p>\r\n

Our methodology and technologies based on semantic analyzes and information ontologies allow us to identify the value signals, those value markers that indicate which differences of perception are present among stakeholders and the company.<\/span><\/p>\r\n[\/vc_column_text][vc_single_image image=”1534″ img_size=”full” onclick=”link_image”][vc_column_text]\r\n

In this way a new business governance model is born, called The value intelligence platform (VI)<\/strong> , a tool that supports traditional business intelligence based primarily on economic and financial data.<\/span><\/p>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560775262495{margin-top: 40px !important;}”]\r\n

Value Intelligence (VI)<\/span><\/h3>\r\n

The VI is an integrated analysis system, information is acquired from multiple processes that contribute to its construction:<\/span><\/p>\r\n\r\n